Category Archives: Membership

Member Retention

Every association goes through periods of fluctuation with their membership depending on the year and what else is going on in the world.  During this current recessionary climate, I have seen associations from very different industries lose significant amounts of members.  The one thing that I always try to do...
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Socializing at Events

Have you ever attended an association or business meeting where you didn’t know anyone? Have you ever walked away from a trade show wondering why you bothered to attend in the first place? Were you ever uneasy being in a room with hundreds of people you didn’t know? Wouldn’t it...
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Growing Your Membership

“If you’re not growing, you’re dying” – Unknown   I’ve seen the above quote contributed to James Ray, Lou Holtz and even Rocky Balboa. And while I typically would not espouse the words of ‘The Italian Stallion’, in the world of professional associations, words have never rung truer. When it...
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