- Which events brought in the most revenue?
- Which events do members appreciate the most?
- Which events could you do without in an effort to save money?
- Does the revenue made on each event outweigh the expenses?
- What were the best member benefits offered?
- Which benefits should no longer be offered?
- What are some new benefits that would be of interest to members?
- What is the percentage of members actually taking advantage of the benefits being offered?
With a new year comes new goals and challenges for your association and how you may be able to cut costs. By now, you may have the event schedule set and locations confirmed for the year, however now is the time to make changes to allow the association to become the best it can be. Now is the opportune time to reflect on last year to address what worked and what could be improved in the year to come. You need to look at the association as a whole and break it down into different categories such as events, member benefits, board meetings, non-dues revenue, etc. As it relates to events, here are some questions you should be asking: